Can primary research help my research question?
Definitely! I should talk to the public and perhaps produce questionnaires to discover how the public research holidays, whether they use the internet or travel agents to book or research holidays. It will also help to get different peoples opinions of travel publications and websites as well,a nd to find out what's most important to them.
Aims:
To find out how the public research and book holidays, and what platforms they use to do this. Also to find out what they would find most effective when booking a holiday, what they find the most important. Could also use primary research to test whether my end product is effective.
Research method:
Questionnaires, product testing, focus groups.
No comments:
Post a Comment