OUGD501 SURVEY ANSWERS

Q1. When booking/researching holidays, would you prefer to go into a travel agents and talk to a rep face to face and/or pick up a brochure, or to research it online?

A:
- research online ||||||
- research online at home ||||
- online then face to face
- Online ||||
- go into travel agent and talk face to face
- talk to someone
- Research at home


2. If you go into a travel agent to book/look at holidays, do you get prices or information you wouldn't get online?

A:
Yes, 2
No, 1
Sometimes, 4
I don't go into travel agents, 11

3. When booking/looking at holidays, do you use any of the following sites?
(booking.com, expedia, secret escapes, airbnb, trip advisor, lonely planet, thomas cook, thompson, jet2 holidays, national geographic)

A:
Booking.com, 10
Expedia, 10
Secret Escapes, 1
Trip Advisor, 10
Lonely Planet, 3
AirBnb, 9
Thomas Cook, 9
Thomson, 7
Jet2 Holidays, 6
National Geographic, 2
Other (skyscanner.net), 1

4. Describe travel brochures in a few words...and what do you look for in a travel brochure? e.g. prices, available dates, photographs, ratings, facilities etc.

A:
- I mostly look at the photos and map of the location
- Photos, prices, and available dates
- Prices, photos, dates, ratings
- Photos, reviews, prices
- Look for plain english simple description, no verbosity
- I would look for prices then go on to look for photographs and reviews from previous customers (trip advisor is my favourite!)
- I never look at travel brochures but if I did it would be to browse photographs
- Photos always
- Photographs, facilities, ratings
- Prices, ratings (mainly from real people who have previously visited), pictures, facilities
- Prices (no sneaky add-ons), photographs and facilities
- prices, ratings, photos of location
- prices, photos, availability, deals
- Photographs, cost, accommodation, time available
- facilities, prices, information about the area
- information
- glossy, idealised. prices and photographs
- photos, reviews, facilities and prices.

5. When researching a holiday, do you use any of the following social media sites?
(Instagram, flickr, twitter, Youtube, facebook, tumblr)

A:
Instagram, 2
Facebook, 5
YouTube, 3
None, 13

6. When researching holidays, do you get inspiration from travel magazines such as Lonely Planet or Boat, and/or travel sections in regular magazines such as ELLE? Name the magazines in the comments box.

A:
Travel magazines, 3
Travel sections in regular magazines, 3
I don't get inspired by magazines, 7
Both, travel magazines and travel sections in regular magazines, 3
I'm not sure, 2

7. If a travel agent had an interactive screen where you could search for holidays by yourself, with better deals and prices than online, would you make the effort to go into the store to use this facility?

A:
Yes, I would use this facility, 12
No, I would prefer to search online at home, 2
It's a good incentive, but I probably wouldn't use it unless I was already out, 4

8. Would you use travel brochures more if they were produced in a digital platform such as a mobile app or website?

A:
I use travel brochures anyway, 1
Yes, 9
No, 2
Website yes, mobile app no, 2
Maybe, I'm not sure, 4

9. Would you use travel brochures more if they had a more appealing aesthetic, something similar to travel magazines with a focus on photographs rather than facts and information?

A:
Yes, 6
No, 5
Maybe, I'm not sure, 7

10. When looking for a holiday, rate these things in order of importance to see either online or in a brochure.
(available dates to travel & prices, ratings, similar holidays/hotels, price, reviews, locations map, photographs, facilities, description, agent information (about the company), terms & conditions)

A:
The results got a bit confused with this question as I didn't word the question very well, so some people rated each item on a scale of 1-10, some rated which one they thought the most important, some some rated them as 1 being the most important and some as 11 being the most important.
However, the conclusion was that the more important things were photographs, prices, facilities, available dates to travel and their prices, locations map, reviews and ratings and a description. These are therefore things I ensure are prominent and key.